social media management questionnaire

What networks are you on?

What is your purpose on social media?

What is your brand’s objective?

What do you hope to achieve using social media?

How will you know you’ve achieved it?

What’s the biggest barrier to your success on social media?

How does social media fit into your growth plan?

Describe your target audience. Who are they?

What social platforms do they use?

What issues matter to them?

What does your audience say about you?

Who else (brands/celebrities/people) does your audience engage with?

What is the main message your brand is trying to communicate?

Why do people choose you over your competitors?

What’s your brand vision?

What resources do you have available for content creation?

What sign-offs do you require?

How does social media tie in with your offline campaigns?

What type of content does your audience respond to best (if known)?

What type of content do you want to create for your audience (images, video, quotes, blog posts, etc.)?

What message are you trying to send with your content?

How do you use user-generated content in your campaigns?

What profiles do you have and on which networks?

Are you looking to expand onto new networks? ☐ YES ☐ NO (and if so which ones)

Are you looking to narrow your focus to fewer networks? ☐ YES ☐ NO (and if so which ones)

Do you want to provide customer service on social media? If so, on which platform and from which profile?

What tools have you used to manage your social media profiles until now?

What is working for you (and not working) right now?

How does social media fit into your sales funnel or buyer’s journey?

What have you tried in the past?

Have you got any tracking pixels installed on your site?☐YES ☐NO